There has been a lot of blather recently about efforts by traditional content creators (read: newspapers) to extract more payment for uses of their articles on the Web. The typical line of thinking on the newspaper side is, "hey, it costs a lot of money to accurately report, write, edit and publish the news that we provide, and we're not getting paid enough for it by the people who read it." Now comes new technology and initiatives to better understand in detail just how the news and information that mainstream reporters publish is used and reused in the virtual world.