In a career forged during a time of media transformation, Anthony Moor combines deep editorial expertise with content strategy and product management.
Recently, Anthony has contributed to media startups and long-established publishers in multiple roles: editor-in-chief, audience growth lead, news product director; in every case grounding his efforts in the journalistic principles and engaging writing style that have been hallmarks of his career.
As head of content at a fintech startup called Monstro, he built a staff and contract editorial team of print, social and video storytellers and producers.
At the Wall Street Journal, he developed an SEO-focused, how-to guides project, aimed at attracting younger, non subscribers.
For NerdWallet, he spearheaded double-digit search channel growth for its encyclopedic library of financial advice.
Anthony spent nearly six years at Yahoo, where he formed a team of digital editors across the country to launch news and information sites for hundreds of U.S. neighborhoods and cities.
Anthony started in television news. He took a desk job at the ABC News bureau in Japan after graduating from Williams College, and soon anchored an English-language newscast for Japanese TV, where he occasionally freelanced for CNN.
Returning to the U.S. , he was reporting at KRON-TV in San Francisco when the dot-com boom hit—an event that altered the course of his career. He joined a streaming business news startup named On24 as a financial correspondent and began to shape a revolutionary communications medium as it shaped him.
In the 2000s, Anthony experimented with new ways of creating content and doing journalism as editor-in-chief of several metro newspaper websites. At the Rochester (NY) Democrat and Chronicle, his team won an OJA for creative use of the medium. While at the helm in Orlando, his site, OrlandoSentinel.com, won a Knight-Batten Award for Innovation and was an Online News Association general excellence finalist. And under Anthony’s leadership, The Dallas Morning News digital edition was honored with RTNDA’s Edward R. Murrow Award as best non-broadcast website.
He became an early member of board of the Online News Association and led its awards program as they helped determine what the standards of excellence in digital journalism would be. As a result, he was named one of the first two digital editors appointed to the board at ASNE, the American Society of News Editors.