Good news: They'll pay. Bad news: Not for our news

Poynter's Bill Mitchell reports on a new seven-nation study that looked at paying for content online.  The good news is researchers found that Americans are willing to spend 68% of what they spend for news offline.    The bad news is the general news we produce isn't what they're willing to pony up for:

With general news likely to remain a commodity for the foreseeable future, that suggests the strongest potential for payment lies in "specialized, targeted and relevant" content that's usually quite expensive to produce.

Actually, that's not a bad bargain.  The general news isn't as much fun to do as the tough, relevant and specialized stuff.