Newspapers should integrate "status culture" into sites

Romanesko pulls out a highlight from a terrific editorial by the New York Observer on how newspapers need to change:

For example: What are readers reading right now? How many people have their eyes on one story? Who are they emailing it to? Where are they blogging it? How are their friends using the site? New York Observer writers note: "It's all about giving users attention, because that's mostly what people are looking for when they're online these days."