R&D at NYT

Check out the engrossing article about the NYT's newsroom Web geeks. They're engaging in R&D every day -- able to cut across the bureaucracy that slows down innovation at papers everywhere.

Key to their effort are the following ingredients:

• Resources -- a 10 person journo-developer team plus an R&D lab
• Mandate -- they can cut across existing lines of authority to get things done and they're empowered to take risks
• Vision -- they understand and respect the journalistic brand of the NYT and yet know how to project that in new ways

Wow.

(Thanksfor the tip, Bruce Tomaso.)