Newspapers need to pay closer attention to online comments

In Newspapers need to pay closer attention to online comments Robert Niles admonishes reporters and editors to join the fray on the comment threads that develop from their articles online. Romanesko's summary:

"No one with authority stepped in to admonish the rude, correct those who posted wrong information, or to respond to those who had questions about the story," writes Robert Niles. "Reporters and editors need to stay engaged with a piece so long as people are commenting on it and linking to it. Otherwise, they are squandering their chance to use that amazing content as the foundation to build the communities that can sustain market success online."