What's bigger: All the newspaper.coms or Digg?

Read Diggnation in New York from Jeff Jarvis -- a post about the Web TV show spawned by the recommendation site "Digg." He notes that 2000 people attended the conference. First point: That's more than twice the number of people who attend the Online News Association's annual conference -- the one that I work on with a bunch of well-paid mainstream media types.

OK... it's not exactly apples-to-apples, because the Digg conference is a consumer conference -- i.e. for people who love the site -- and ONA is for industry people -- i.e. people who work in online news. But still.

Next, he notes that Digg received 26 million unique users (visitors) per month. OK so dallasnews.com receives about 2.6 million unique users per month. 1/10th the Digg number. Again, Digg is a national site and we're regional. But still.

One other thing: He mentions TWiT, one of my favorite iPod listens. It's a San Francisco based techie podcast by Leo LaPorte, a former Tech TV guy who went indie when TechTV died.

Leo's done an amazing job of creating a one-man-band podcasting franchise.His podcast reaches, I think, 200,000 people a week-- something that's possible today because you don't need radio or TV spectrum or infrastructure like you used to.

Those Tech TVguys offered me a job back in the day, which I turned down for newspaper.coms. But... still.

What is it about this new media, Web 2.0 world that we aren't quite tapping into?

Well, it's about tech, of course. But... still.