Google News is in your neighborhood

My best hire ever, and former colleague, Danny Sanchez, has this take on Google's recent upgrade to deliver more targeted local news:

*Tap* *Tap* Is this thing on? — WE MUST START GEOCODING STORIES. Google is starting to do it. EveryBlock is already doing it really well. Topix sorta does it. A few others are doing it too. Groups of engineers have already written scrapes that scan the text of news stories. They’ve written algorithms that detect and process addresses for geocoding. Let’s not re-hash the whole newspapers-are-always-falling-behind speech; just get moving already.

I hear you, Danny.  Been shouting it myself for the last couple years.  But turn the mike up, because I worry that the people who need to know don't.