Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

You need a strategy for these digital trends

IBM's clearly seeking to drum up consulting business, but a new study they have released gives a good case for what needs to be done in the content industry.

They identify four trends in the media business today:

  • consumer adoption of new distribution formats,
  • a shift in advertising spend,
  • digital migration of platforms and
  • the emergence of new capabilities due to moves by new entrants and existing players. says the IBM study reveals a "'growing rift' between advertisers, consumers and content owners, as media companies 'struggle to keep pace with' new demands from tech-savvy viewers and marketers."

Does that struggle sound familiar?