You need a strategy for these digital trends
IBM's clearly seeking to drum up consulting business, but a new study they have released gives a good case for what needs to be done in the content industry.
They identify four trends in the media business today:
- consumer adoption of new distribution formats,
- a shift in advertising spend,
- digital migration of platforms and
- the emergence of new capabilities due to moves by new entrants and existing players.
WorldScreen.com says the IBM study reveals a "'growing rift' between advertisers, consumers and content owners, as media companies 'struggle to keep pace with' new demands from tech-savvy viewers and marketers."
Does that struggle sound familiar?