/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

This is a place about me and my profession: digital media.  Both are in transformation.  I've worked on television, online and in print, and now help build the digital experiences of the future.  It is new territory, ripe for experimentation, and that's what makes this work exciting each day.

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Anthony Moor is a Senior Director of Product Management at realtor.com in Silicon Valley, developing News & Advice and display advertising experiences. 

Moor came to the company, a News Corp. subsidiary, after a five-year stint at Yahoo, where his product roles included mobile search and cobranded Yahoo portals for partners.  As Director of Editorial Operations, he focused on strategy, media operations and news content experiences.

Moor also developed Yahoo's local news presence as Managing Editor, where his team launched Yahoo local news and information experiences for hundreds of U.S. neighborhoods and cities.

Moor served as Deputy Managing Editor/Interactive at The Dallas Morning News. In 2008 the site was honored with RTNDA’s Edward R. Murrow Award as best non-broadcast Web site.

Moor was editor of OrlandoSentinel.com, a 2007 Knight-Batten Award for Innovation winner and 2006 Online News Association general excellence finalist.

Career CredentialsPrior to that he was New Media Editor at the Rochester (NY) Democrat and Chronicle, where he devised the paper’s convergence strategy and won a 2003 OJA for creative use of the medium.

Mr. Moor developed an interest in interactive media at San Francisco’s KRON-TV during the dot-com boom, while covering ventures with names such as RealAudio, Hotwired, Quokka and PointCast.

The lure of the Internet startup eventually enticed him to join a broadband business news pioneer called On24, as a financial correspondent.

In his early career, Mr. Moor was an investigative reporter in Buffalo and state capitol bureau chief in Santa Fe, New Mexico. He spent two years in Tokyo working variously at the ABC News and CNN bureaus.

Mr. Moor has served on the board of the Online News Association where he directed the Online Journalism Awards and was a director of ASNE, the American Society of News Editors.  He holds a degree in Astrophysics and American Civilization from Williams College. And he's been on Oprah -- although not for any professional reason!