Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

Hearst's 100 day 'strategy'

Many of the tactics enumerated in the recent Hearst memo might sound familiar to those of us working at The Dallas Morning News. Martin Langeveld details them and suggests we should applaud this effort, despite the timing.

Hearst’s change agenda is not too little, too late. Viewed in the aggregate, these steps indicate a willingness to take bold steps and to look beyond the short term. Whether the strategy is visionary is hard to say, because we’re not really hearing the strategy. The leaked memo, written for internal consumption (but, one assumes, with the anticipation that it would be leaked) enunciates a variety of tactics, but fails to express a single overarching strategy. “Fundametally change the way we do business” is not a strategy. “Transforming Hearst Newspapers into a fully digital media enterprise” might be.