Ted's ten point plan to reinvent the newspaper business
Don't know if you saw this from former AOL exec Ted Leonsis, courtesy of Romanesko: My Ten Point Plan to Reinvent The Newspaper Business. Provocative, to say the least. For instance:
Get rid of senior editors. Turn them into algorithmic managers. Editors are passé. What is needed is a team of people that know how to work and create blog rolls and how to get the content up high into the algorithms so that when a consumer searches the newspaper's content it comes up high in the rankings. Knowing statistically what content gets the best click through across all media is a key deliverable... and having managers that understand the big algorithms in the sky will redefine journalism for our next generation and redefine circulation into syndication.
I think we need both. In fact we've been trying to figure out how to create an audience manager or traffic manager -- someone who can devote attention to distributing our content better through more effective search engine optimization, and better 'platform targeting,' that is, sending text alerts or seeding links on blogs etc.