Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

Microsoft to advertisers: Engagement beats clicks

We've been talking about "engagement" at The Dallas Morning News, in the hope that this will supplant page views as a more effective way of measuring our audience's interest in our content.  We're not alone, as Tech Crunch reports

In a speech today Brian McAndrews, Microsoft’s senior vice president of Advertiser & Publisher Solutions, announced the beta of a new way to measure the effectiveness of ad campaigns that Microsoft is calling “Engagement Mapping.”