Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

How, and where, to hyperlink within a news story

Robert Niles provides a brief guide on How, and where, to hyperlink within a news story -- which has relevance in two areas for us at TDMN (The Dallas Morning News, for those who don't work here.)  First, bloggers should ask themselves if they're lnking to something that makes sense.  Secondly, as we look at vetting computer-based inline linking software, we should remember we can't just set up the system and forget it.  Robert noted one example of how that didn't serve Yahoo very well:

[Yahoo] linked the first reference to the country "China" in a story about the upcoming Beijing Olympics to... a page listing China's medal count from the most recent Olympics, in 2006. In Turin, Italy.