Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

Anthony Moor heads up consumer content product experiences at NerdWallet, a blazing personal finance startup in San Francisco's mid-Market neighborhood.  The company's 80 journalists, simple tools and reviews provide clarity for all of life's financial decisions.

Previously he was Senior Director of Product Management for Content at in Silicon Valley, developing news and advice, search and advertising experiences.  He jump-started dormant SEO efforts and led the launch of's first on-demand video channel.

Moor spent nearly six years at Yahoo, where his product roles included mobile search and co-branded Yahoo portals for partners.  As Director of Editorial Operations, he focused on strategy, media operations and news product development.  This included forming a small team of talented digital editors across the country to build and launch news and information sites for hundreds of U.S. neighborhoods and cities.

Experience in all branches of media publishing - digital, newspapers and broadcast - has informed Moor's professional resume.  During a disruptive time of media transformation, he transformed too, from TV reporter to digital editor to media product developer.

Moor's first adventures in media were as a student, where he spent countless hours at WCFM, the radio station of Williams College.  He reported news and community affairs, spun discs as a morning DJ and served as the station's general manager.  His academic majors were in Astrophysics and American Civilization, disciplines which foreshadowed his later pursuit of the structured logic in software development as well as the instant communication of history through media.  

On graduation he accepted an entry-level position as desk editor at the ABC News bureau in Japan and soon began anchoring an English-language newscast for a Japanese cable TV station, where he occasionally freelanced for CNN.  Returning to the U.S. after several years and a 'round-the-world backpack trip, Moor signed on as the state capitol bureau chief in Santa Fe for a New Mexico TV station, and then as an investigative reporter in Buffalo. 

It was in San Francisco that Moor developed his interest in interactive media.  At KRON-TV during the first dot-com boom, he covered fledgling ventures with names such as PayPal, Netscape, RealAudio, Hotwired, Quokka and PointCast.  The lure of the Internet startup eventually enticed him to join a broadband business news startup named On24, as a financial correspondent.  That endeavor lasted less than a year after the dot-com bust.

In the 2000s, Moor served with distinction as editor-in-chief of several regional newspaper websites.  At the Rochester (NY) Democrat and Chronicle, he devised the paper’s TV convergence strategy, and his team won an OJA for creative use of the medium.  While he was at the helm in Orlando, his site,, won a Knight-Batten Award for Innovation and was an Online News Association general excellence finalist.  And under Moor's leadership, The Dallas Morning News digital edition was honored with RTNDA’s Edward R. Murrow Award as best non-broadcast website.

Moor has served on the board of the Online News Association where he directed the Online Journalism Awards.   He was one of the first two digital editors appointed to the board at ASNE, the American Society of News Editors.   And he's been on Oprah -- although not for any professional reason!