Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

Yahoo launches new ad platform

From Lost Remote:

Yahoo has taken the wraps off APT (formerly AMP), its new display ad platform that has been under development with the newspaper consortium. In a nutshell, sites on the platform will be able to leverage behavioral data across Yahoo and the network to improve ad targeting. Agencies and advertisers, in theory, will spend on the platform because of its scale, simplicity and deep reporting. APT has been in testing with and, and now it will expand to A.H. Belo (us), Cox Newspapers, the MediaNews Group and Scripps Newspapers before fully launching next year. More info on Yahoo’s APT site right here.