Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

New York Times to create open API

NYT is pursuing its 'get our content anywhere' strategy in a new way reports, New York Times to create open API.

Not to soundall I-told-you-so about it, but last week I was discussing how we need to leverage a taxonomy to make this easy to do. Then, we give developers a key that allows them to mash up our articles to create whatever they want. Maybe someone wants to display articles on a timeline or rank articles by emotional score (that they calculate, not us) or, heck, set our headlines to music (maybe headlines that match the top 40 song that was popular when the article published) who knows?

Here's a cool mashup, for instance. The Times Machine. Just announced, it's the Times' historical photographic archives. (The Times did this mashup on their own.)

Of great importance, monetizing this becomes interesting. We could collect a little fee for every API call.