The press becomes the press-sphere
I'm on a Buzzmachine kick today. Jeff Jarvis does a very interesting job in The press becomes the press-sphere of showing, visually, how we're not at the center of the news anymore, nor is our work product (stories). Click the link to see the diagrams.
Some of the very powerful take aways:
- The separation of content from presentation on web pages means that design, navigation, brand, and medium can change and are not necessarily controlled by an editor’s design.
- Feeds also have an impact on — and can reduce the value of — packaging and prioritization (also known as editing).
- Live reports from witnesses also reduce the opportunity to package and edit.
- The ecology of links motivates us to do what we do best and link to the rest. It fosters collaboration. It changes the essential structure of a story (background or source material can be a link away).
- Links also turn our readers into our distributors.
- Links turn our readers into editors.
- Aggregation, curation, and peer links become our new newsstand.
- Search and SEO motivate us to create repositories of expertise (topic pages) and make news stories more permanent.
- Search reduces the power of the brand.
- We see ourselves not as owners of content or distribution but as members of networks.
- These networks can be about content, trust, interest, or advertising relationships or all of the above.