Anthony Moor

Exploring Media in Transformation | Transforming in Media Exploration

/ˌtrænsfərˈmeɪʃən/ n. 1: a process of change from one form to another.

Yahoo/newspapers boost ad pact

The Yahoo advertising platform that we newspaperswill be a part of is the subject of arecent article in Investor's Business Daily.It explains how the deal will work:

Newspapers hope to take advantage of Yahoo features such as behavioral targeting. With this tool, Yahoo tries to target specific ads to specific people, based on what searches people do online.

Oh, and they quote me too. <insert smiley face here>